Week 2 - Reading Words and Images

Readings 

Scott Cloud Making Comics pp 128 - 138
Roland Barthes - The Photographic Message pp 15 - 27

Lecture notes 

Presentation - Live event
Representation - Mediation 
Re-representation - Reframing 
Arbitrary signifiers - Does not resemble what is described. 
Iconic signifiers -  Resemble what is described.
Plane of expression - How something is said or written that affects the reading of the meaning.
Plane of abstraction - How and image is captured and rendered that affects the meaning that is picked up.
Anchorage 
Word specific - The words provide all or most of the information needed to decode the message.
Image specific - Provides most or all of the information needed for the meaning to be decoded.
Dual message - Words and images communicate the same message.
Convergent - Words and images work together, but contribute information independently. Without one or the other the idea wouldn't be fully conveyed.
Parallel or divergent - Words and images communicate different ideas.
Denotation - Primary meaning, non-coded
Connotation - Secondary reading