- 100 A5 prints on unicorn white costs £33.84 
- Price increases depending on paper type and weight 
- Price can reach up to £75
​- No option for a finish 
- Sustainable 

- 100 A5 Prints without a finish cost £12.50
- Price varies from £12.50  - £15.50 depending on finish options 
- Only does one design of print at a time 
- Wide range of print size
- Multiple choices for finishes including foil

Etsy is the biggest and well known platform available for artists to easily sell their work. In the pictures below it shows how straightforward Etsy makes it for users to set up their own shop, with a step by step set up after registering with the sight. The site also has a section called the sellers handbook which is filled with articles that gives advise or guides on how to set up, run, and manage a shop.

In this project you will consider the potential of the illustrator as author. You will explore the practicalities of this pathway and you will demonstrate examples of your own work within these contexts.

In this short project you will create a collection of work for direct sale whilst considering a number of industry factors.

Steps:

1. Research the world of 'illustrator as author' or illustrators who sell 'personal' work online. What sort of work are they selling? What formats are they selling the work in? Is the process as simple as making some images and slapping them on 'stuff' or is it more considered?

2.Explore ideas for a subject that satisfies both your own personality and which may realistically find a home amongst an existing community.

3. Develop a collection of illustrator authored work, part of your development is to focus on the outcome, not just the illustrations. e.g. my initial plan might be to produce a hardback book - thus I will have to consider page size and type content. In other words, in this example illustrations are only a part of what I'm doing, I'm also designing a book and all its content.

4. Your outcomes should be presented in such a way as to make your intentions clear and believable.

Don't ask your audience to 'imagine' what your intentions are - show them.

You will need to create promotion for the work. This could be in the form of social media posts which give information and get the word out, better still, it could be a video of you creating or talking about the work.

REMEMBER taking the path of least resistance will never provide you with the greatest rewards, whether in terms of project grades or in terms of success as an illustrator author